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The blockchain secures gin: an innovation in product authenticity was presented by rock star keynote speaker Dietmar Dahmen at the Palais Wertheim on 16 December as part of the Christmas Business Show.
Blockchain ensures the authenticity of products
BLOCKGIN is the first gin product in the world whose authenticity is unalterably secured by an NFC chip using blockchain technology," says Martina Kruber from M.I.T Experience. "The customer appreciates the original and the experience of receiving absolute certainty about the authenticity of a product within seconds. The forgery-proof, complex blockchain technology is completely in the background." All the customer has to do is hold their mobile phone up to the bottle and verify it with the free TTRUST app. A specially coded NFC chip on the bottle sends the data to the mobile phone and the customer can read the confirmation of the authenticity of the product via the app. This prevents counterfeit or unregistered BLOCKGIN bottles from coming onto the market and being sold on the internet, for example. This gives our customers confidence in the brand - and us as entrepreneurs security.
The customer wants quality, enjoyment AND the original
"The importance of quality, enjoyment and sustainable and authentic production methods is increasing," explains CEO Martin Zimmerl. "Nowadays, customers are prepared to pay more if they can be sure of the quality and authenticity of the product and its origin. This opens up completely new perspectives for the marketing of quality and sustainability in high-value goods, and not just in the food sector." This fact was already analysed and confirmed by the Georg August University in Göttingen in 2015.
TTRUST sees itself as a pioneer in the field of product security and wants to make the possibilities of blockchain in this area available to the masses. The TTRUST Consumer Trust Platform secures the authenticity of all high-quality products: from fashion and luxury goods to art. "In the future, providers who offer customers transparency and security will have a clear advantage. Marketing has always been about stories. Products are stories, and tamper-proof stories are told in the blockchain," says the expert in innovation and disruptive market strategies Dietmar Dahmen. In the case of BLOCKGIN, highly individual and unique: each bottle has its own unique story!
Genuine craftsmanship without industrially produced alcohol
Of course, the actual product, BLOCKGIN Dry Gin, still takes centre stage and has to live up to the additional effort. "Our high-quality BLOCKGIN is still distilled and bottled by hand in Upper Austria. Fruit and grain from our own cultivation, the base spirit distilled in-house, no unnecessary artificial preservatives. In addition, a six-month maturation process in clay amphorae, which is rather unusual and time-consuming for gin. But it is precisely this that makes our dry gin so round and elegant that women also like to enjoy it straight," explains CMO and gin lover Kruber. Due to the complex production process, the plan is to launch only one strictly limited edition on the market each year. As with good wine, each vintage will differ in nuances of flavour.
The exquisite BLOCKGIN 1OF11 (read: one-of-eleven) 2020 series is special in every respect: 11 from the glass artist Sigi Franz designed individual bottles are sold over the counter for Bitcoins. This innovative payment method is still in its infancy in Austria and is another example of innovative solutions from the company. M.I.T. Experience. The stylish BLOCKGIN BLACK Ed. 2020 is limited to 999 bottles and is a perfect customer gift for innovative hi-tech companies.
Vienna, Palais Wertheim: The Blockchain secures Gin! This innovation in product authenticity was presented by rock star keynote speaker Dietmar Dahmen as part of his "Christmas-Business-Show".
Blockchain ensures product authenticity
"BLOCKGIN is the first gin in the world whose authenticity is unalterably protected by an NFC-chip tracked with Blockchain-technology", says Martina Kruber from M.I.T. "The experience for the customer to have assurance of originality is sensational. Especially, because the forgery-proof, complex processes of the Blockchain are completely invisible for the consumer". The buyer simply has to hold his smartphone against the top of the bottle and scan the chip. This especially encoded NFC chip transmits the ID data to the Blockchain where it is verified. After this, the customer receives the information about the originality and provenance of the product via app. "The blockchain tracks the entire history of the product in a genuine and unalterable way," said Kruber, "It is impossible to bring fake and unregistered bottles onto the market. Therefore, the blockchain provides security for customers and entrepreneurs!"
The customer demands quality, enjoyment AND security
"The importance of quality, enjoyment and sustainable and authentic production methods is increasing," explains CEO Martin Zimmerl. "Nowadays, customers are willing to spend more money if they can be sure of the quality and authenticity of the product and its origin. And this leads to completely new perspectives for the marketing of high-value goods. And this not only in the food sector". This fact has already been analysed and confirmed by the Georg-August-University in Göttingen in 2015. "The only thing you have to do is to use the available technologies in the right way. Furthermore, in our fast-moving times it is very important to be first in what you do," adds Zimmerl.
"We see ourselves as pioneers in the field of product safety. And we want to make the options of Blockchain in this area public and comprehensible to the broad masses," says David Geisser of CollectID. "So far, we have been using our technology to secure the authenticity of luxury goods from fashion to art. Now, with BLOCKGIN, we are entering the world of high-quality beverages and thus food for the first time. In future, suppliers who offer customers transparency and security will have a clear advantage. "Marketing has always been about stories. Products are stories, and counterfeit-proof stories are told on the Blockchain," says Dietmar Dahmen. In the case of BLOCKGIN it is highly individual and fingerprint-unique: every bottle has its own unique, unforgeable story!
Genuine handwork, made without industrial alcohol
Of course, the focus is still on the actual product and must do justice to the additional effort. "Our high-quality BLOCKGIN is still distilled and bottled by hand in Upper Austria. Fruit and grain comes from our own cultivation. We do not use industrial alcohol or add unnecessary artificial preservatives. Furthermore, the maturing process of the gin takes about six months in clay amphoras. This is rather unusual, as well as time-consuming for gin. But it is precisely this process that makes our dry gin so smooth and elegant. Even women like to enjoy a sip straight," explains CMO and gin-lover Kruber. Due to the elaborate production, it is planned to launch only two, strictly limited editions each year. As with good wine, each vintage will differ in nuances of flavours.
The exquisite 1OF11 (pronounced: One-of-eleven) 2020 series is special in every respect. The 11 individual bottles, designed by glass artist Sigi Franz, will be sold for the price of exactly one Bitcoin. This innovative method of payment is also still in its infancy in Austria. Additionally, the stylish BLACK Ed. 2020 is limited to 999 bottles. We think they are a perfect customer gift for innovative hi-tech companies.
So if you want to make a purchase here, you shouldn't wait too long.
Vienna, Palais Wertheim: The Blockchain secures Gin! This innovation in product authenticity was presented by rock star keynote speaker Dietmar Dahmen as part of his "Christmas-Business-Show".
Blockchain ensures product authenticity
"BLOCKGIN is the first gin in the world whose authenticity is unalterably protected by an NFC-chip tracked with Blockchain-technology", says Martina Kruber from M.I.T. "The experience for the customer to have assurance of originality is sensational. Especially, because the forgery-proof, complex processes of the Blockchain are completely invisible for the consumer". The buyer simply has to hold his smartphone against the top of the bottle and scan the chip. This especially encoded NFC chip transmits the ID data to the Blockchain where it is verified. After this, the customer receives the information about the originality and provenance of the product via app. "The blockchain tracks the entire history of the product in a genuine and unalterable way," said Kruber, "It is impossible to bring fake and unregistered bottles onto the market. Therefore, the blockchain provides security for customers and entrepreneurs!"
The customer demands quality, enjoyment AND security
"The importance of quality, enjoyment and sustainable and authentic production methods is increasing," explains CEO Martin Zimmerl. "Nowadays, customers are willing to spend more money if they can be sure of the quality and authenticity of the product and its origin. And this leads to completely new perspectives for the marketing of high-value goods. And this not only in the food sector". This fact has already been analysed and confirmed by the Georg-August-University in Göttingen in 2015. "The only thing you have to do is to use the available technologies in the right way. Furthermore, in our fast-moving times it is very important to be first in what you do," adds Zimmerl.
"We see ourselves as pioneers in the field of product safety. And we want to make the options of Blockchain in this area public and comprehensible to the broad masses," says David Geisser of CollectID. "So far, we have been using our technology to secure the authenticity of luxury goods from fashion to art. Now, with BLOCKGIN, we are entering the world of high-quality beverages and thus food for the first time. In future, suppliers who offer customers transparency and security will have a clear advantage. "Marketing has always been about stories. Products are stories, and counterfeit-proof stories are told on the Blockchain," says Dietmar Dahmen. In the case of BLOCKGIN it is highly individual and fingerprint-unique: every bottle has its own unique, unforgeable story!
Genuine handwork, made without industrial alcohol
Of course, the focus is still on the actual product and must do justice to the additional effort. "Our high-quality BLOCKGIN is still distilled and bottled by hand in Upper Austria. Fruit and grain comes from our own cultivation. We do not use industrial alcohol or add unnecessary artificial preservatives. Furthermore, the maturing process of the gin takes about six months in clay amphoras. This is rather unusual, as well as time-consuming for gin. But it is precisely this process that makes our dry gin so smooth and elegant. Even women like to enjoy a sip straight," explains CMO and gin-lover Kruber. Due to the elaborate production, it is planned to launch only two, strictly limited editions each year. As with good wine, each vintage will differ in nuances of flavours.
The exquisite 1OF11 (pronounced: One-of-eleven) 2020 series is special in every respect. The 11 individual bottles, designed by glass artist Sigi Franz, will be sold for the price of exactly one Bitcoin. This innovative method of payment is also still in its infancy in Austria. Additionally, the stylish BLACK Ed. 2020 is limited to 999 bottles. We think they are a perfect customer gift for innovative hi-tech companies.
So if you want to make a purchase here, you shouldn't wait too long.
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