[:de]
Die Blockchain sichert Gin: Eine Innovation in Sachen Produktechtheit wurde am 16. Dezember im Rahmen der Christmas Business Show vom Rockstar der Keynote Speaker Dietmar Dahmen im Palais Wertheim präsentiert.
Blockchain sichert Echtheit von Produkten
BLOCKGIN ist das erste Ginprodukt weltweit, dessen Echtheit per NFC Chip mittels Blockchain Technologie unveränderbar abgesichert ist“, meint Martina Kruber von M.I.T Experience. „Der Kunde schätzt das Original und das Erlebnis, innerhalb von Sekunden absolute Gewissheit über die Echtheit eines Produktes zu erhalten. Die fälschungssichere, komplexe Technologie der Blockchain steht dabei komplett im Hintergrund“. Der Kunde muss dafür nur sein Mobiltelefon an die Flasche halten und mit der kostenfreien TTRUST App verifizieren. Ein speziell codierter NFC Chip auf der Flasche schickt die Daten aufs Mobiltelefon und der Kunde kann per App die Bestätigung über die Echtheit des Produktes ablesen. Damit wird ausgeschlossen, dass gefälschte bzw. nicht registrierte BLOCKGIN Flaschen auf den Markt kommen und etwa im Internet verkauft werden. Das gibt unseren Kunden Vertrauen in die Marke – und uns als Unternehmer Sicherheit.
Der Kunde wünscht sich Qualität, Genuss UND das Original
»Der Stellenwert von Qualität, Genuss sowie nachhaltigen und authentischen Produktionsweisen steigt«, erklärt CEO Martin Zimmerl. „Der Kunde ist heutzutage bereit, mehr Geld in die Hand zu nehmen, wenn er sich dafür der Qualität und Echtheit des Produktes und seiner Herkunft sicher sein kann. Das führt zu völlig neuen Perspektiven für die Vermarktung von Qualität und Nachhaltigkeit bei hochwertigen Gütern, und das nicht nur im Lebensmittelbereich.“ Diese Tatsache wurde bereits 2015 von der Georg-August-Universität in Göttingen analysiert und bestätigt.
TTRUST sieht sich als Pionier im Bereich Produktsicherheit und will die Möglichkeiten der Blockchain in diesem Bereich für die breite Masse anwendbar machen. Die TTRUST Consumer Trust Platform sichert die Authentizität von allen hochwertigen Produkten: von Mode über Genussmitteln bis hin zu Kunst. “Zukünftig werden Anbieter klar im Vorteil sein, die dem Kunden Transparenz und Sicherheit bieten. Im Marketing ging es schon immer um “Stories”. Produkte sind Stories, und fälschungssichere Stories erzählt man eben in der Blockchain“, meint der Experte für Innovation und „Disruptive Market Strategies“ Dietmar Dahmen. Im Fall von BLOCKGIN hoch individuell und einzigartig: Jede Flasche hat Ihre eigene, unverfälschbare Story!
Echte Handarbeit, die ohne industriell produzierten Alkohol auskommt
Natürlich steht das eigentliche Produkt, der BLOCKGIN Dry Gin, aber immer noch im Mittelpunkt und muss dem zusätzlichen Aufwand gerecht werden. „Unser hochqualitativer BLOCKGIN wird noch in guter Handarbeit in Oberösterreich destilliert und abgefüllt. Obst und Getreide aus eigenem Anbau, der Basisbrand im eigenen Haus destilliert, keine unnötigen künstlichen Konservierungsstoffe. Dazu ein rund sechsmonatiger Reifeprozess in Tonamphoren, der für Gin eher außergewöhnlich und aufwändig ist. Aber gerade dieser macht unseren Dry Gin so rund und elegant, dass ihn auch Frauen gerne pur genießen,“ erklärt CMO und Gin-Liebhaberin Kruber. Aufgrund der aufwändigen Produktion ist geplant, jedes Jahr nur eine streng limitierte Editionen auf den Markt zu bringen. Wie bei gutem Wein wird sich jeder Jahrgang in Nuancen geschmacklich unterscheiden.
Die exquisite BLOCKGIN 1OF11 (sprich: One-of-eleven) 2020 Serie ist dabei in jeder Hinsicht besonders: 11 vom Glaskünstler Sigi Franz designte Flaschen-Einzelstücke gehen für Bitcoins über den Ladentisch. Diese innovative Bezahlweise steckt in Österreich noch in den Kinderschuhen und ist ein weiteres Beispiel für innovative Lösungen aus dem Hause M.I.T. Experience. Die stylische BLOCKGIN BLACK Ed. 2020 ist auf 999 Flaschen limitiert und ein perfektes Kundengeschenk für innovative Hi-Tech Firmen.
Vienna, Palais Wertheim: The Blockchain secures Gin! This innovation in product authenticity was presented by rock star keynote speaker Dietmar Dahmen as part of his “Christmas-Business-Show”.
Blockchain ensures product authenticity
“BLOCKGIN is the first Gin in the world whose authenticity is unalterably protected by an NFC-chip tracked with Blockchain-technology”, says Martina Kruber from M.I.T. “The experience for the customer to have assurance of originality is sensational. Especially, because the forgery-proof, complex processes of the Blockchain are completely invisible for the consumer”. The buyer simply has to hold his smartphone against the top of the bottle and scan the chip. This especially encoded NFC chip transmits the ID data to the Blockchain where it is verified. After this, the customer receives the information about the originality and provenance of the product via app. “The blockchain tracks the entire history of the product in a genuine and unalterable way”, said Kruber, “It is impossible to bring fake and unregistered bottles onto the market. Therefore, the Blockchain provides security for customers and entrepreneurs!”
The customer demands quality, enjoyment AND security
“The importance of quality, enjoyment and sustainable and authentic production methods is increasing,” explains CEO Martin Zimmerl. “Nowadays, customers are willing to spend more money if they can be sure of the quality and authenticity of the product and its origin. And this leads to completely new perspectives for the marketing of high-value goods. And this not only in the food sector”. This fact has already been analysed and confirmed by the Georg-August-University in Göttingen in 2015. “The only thing you have to do is to use the available technologies in the right way. Furthermore, in our fast-moving times it is very important to be first in what you do.”, adds Zimmerl.
“We see ourselves as pioneers in the field of product safety. And we want to make the options of Blockchain in this area public and comprehensible to the broad masses,” says David Geisser of CollectID. “So far, we have been using our technology to secure the authenticity of luxury goods from fashion to art. Now, with BLOCKGIN, we are entering the world of high-quality beverages and thus food for the first time. In future, suppliers who offer customers transparency and security will have a clear advantage. “Marketing has always been about stories. Products are stories, and counterfeit-proof stories are told on the Blockchain,” says Dietmar Dahmen. In the case of BLOCKGIN it is highly individual and fingerprint-unique: every bottle has its own unique, unforgeable story!
Genuine handwork, made without industrial alcohol
Of course, the focus is still on the actual product and must do justice to the additional effort. “Our high-quality BLOCKGIN is still distilled and bottled by hand in Upper Austria. Fruit and grain comes from our own cultivation. We do not use industrial alcohol or add unnecessary artificial preservatives. Furthermore, the maturing process of the Gin takes about six months in clay amphoras. This is rather unusual, as well as time-consuming for Gin. But it is precisely this process that makes our dry Gin so smooth and elegant. Even women like to enjoy a sip straight,” explains CMO and Gin-lover Kruber. Due to the elaborate production, it is planned to launch only two, strictly limited editions each year. As with good wine, each vintage will differ in nuances of flavors.
The exquisite 1OF11 (pronounced: One-of-eleven) 2020 series is special in every respect. The 11 individual bottles, designed by glass artist Sigi Franz, will be sold for the price of exactly one Bitcoin. This innovative method of payment is also still in its infancy in Austria. Additionally, the stylish BLACK Ed. 2020 is limited to 999 bottles. We think they are a perfect customer gift for innovative hi-tech companies.
So if you want to make a purchase here, you shouldn’t wait too long.
Vienna, Palais Wertheim: The Blockchain secures Gin! This innovation in product authenticity was presented by rock star keynote speaker Dietmar Dahmen as part of his “Christmas-Business-Show”.
Blockchain ensures product authenticity
“BLOCKGIN is the first Gin in the world whose authenticity is unalterably protected by an NFC-chip tracked with Blockchain-technology”, says Martina Kruber from M.I.T. “The experience for the customer to have assurance of originality is sensational. Especially, because the forgery-proof, complex processes of the Blockchain are completely invisible for the consumer”. The buyer simply has to hold his smartphone against the top of the bottle and scan the chip. This especially encoded NFC chip transmits the ID data to the Blockchain where it is verified. After this, the customer receives the information about the originality and provenance of the product via app. “The blockchain tracks the entire history of the product in a genuine and unalterable way”, said Kruber, “It is impossible to bring fake and unregistered bottles onto the market. Therefore, the Blockchain provides security for customers and entrepreneurs!”
The customer demands quality, enjoyment AND security
“The importance of quality, enjoyment and sustainable and authentic production methods is increasing,” explains CEO Martin Zimmerl. “Nowadays, customers are willing to spend more money if they can be sure of the quality and authenticity of the product and its origin. And this leads to completely new perspectives for the marketing of high-value goods. And this not only in the food sector”. This fact has already been analysed and confirmed by the Georg-August-University in Göttingen in 2015. “The only thing you have to do is to use the available technologies in the right way. Furthermore, in our fast-moving times it is very important to be first in what you do.”, adds Zimmerl.
“We see ourselves as pioneers in the field of product safety. And we want to make the options of Blockchain in this area public and comprehensible to the broad masses,” says David Geisser of CollectID. “So far, we have been using our technology to secure the authenticity of luxury goods from fashion to art. Now, with BLOCKGIN, we are entering the world of high-quality beverages and thus food for the first time. In future, suppliers who offer customers transparency and security will have a clear advantage. “Marketing has always been about stories. Products are stories, and counterfeit-proof stories are told on the Blockchain,” says Dietmar Dahmen. In the case of BLOCKGIN it is highly individual and fingerprint-unique: every bottle has its own unique, unforgeable story!
Genuine handwork, made without industrial alcohol
Of course, the focus is still on the actual product and must do justice to the additional effort. “Our high-quality BLOCKGIN is still distilled and bottled by hand in Upper Austria. Fruit and grain comes from our own cultivation. We do not use industrial alcohol or add unnecessary artificial preservatives. Furthermore, the maturing process of the Gin takes about six months in clay amphoras. This is rather unusual, as well as time-consuming for Gin. But it is precisely this process that makes our dry Gin so smooth and elegant. Even women like to enjoy a sip straight,” explains CMO and Gin-lover Kruber. Due to the elaborate production, it is planned to launch only two, strictly limited editions each year. As with good wine, each vintage will differ in nuances of flavors.
The exquisite 1OF11 (pronounced: One-of-eleven) 2020 series is special in every respect. The 11 individual bottles, designed by glass artist Sigi Franz, will be sold for the price of exactly one Bitcoin. This innovative method of payment is also still in its infancy in Austria. Additionally, the stylish BLACK Ed. 2020 is limited to 999 bottles. We think they are a perfect customer gift for innovative hi-tech companies.
So if you want to make a purchase here, you shouldn’t wait too long.
German 
English 
French