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Gemeinsam liefern die beiden Unternehmen rückverfolgbare, eindeutige und fälschungssichere Kennzeichnungen von hochwertigen Produkten
iov42 liefert die high-speed Blockchain Infrastruktur, die TTRUST als sichere, nicht manipulierbare Basis für die Consumer Trust Platform benötigt. Aufbauend auf der Technologie von iov42 bietet TTRUST digitale Echtheitszertifikate für hochwertige Produkte, wie z.B. edle Weine. Diese Produkte werden von TTRUST mit fälschungssicheren NFC/RFID-Tags ausgestattet, deren digitale Äquivalente („digital twins“) dann sicher auf der Blockchain-Plattform von iov42 gespeichert werden.
“Wir freuen uns sehr über die Zusammenarbeit mit Trust Your Goods”, sagt Dominic von Trotha Taylor, CEO bei iov42. “Gefälschte Weine sind tatsächlich ein Multi-Milliarden-Dollar-Problem. Das Vertrauen in die Lieferkette, besonders im Online-Handel, ist nicht besonders groß. Vor allem im eCommerce haben die Fälscher leichtes Spiel. Daher unterstützen wir TTRUST sehr gerne dabei, das Vertrauen in die „Fine wine“ Industrie weltweit zu sichern bzw. wiederherzustellen.”
Sicher und einfach für den Konsument
Die für den Kunden extrem einfache Lösung von TTRUST sichert Produkte auf drei Arten: 1) physisch, durch den NFC/RFID-Tag auf der Flasche; 2) digital, durch die Speicherung des digitalen Äquivalents auf der Plattform von iov42; und 3) durch eine sichere mobile App, die es den Verbrauchern ermöglicht, die Echtheit eines Produkts einfach zu überprüfen.
Hersteller sichern damit nicht nur ihr Image, ihre Marke und ihren Umsatz, sondern schützen auch die Investitionen, den Genuss und die Gesundheit ihrer Kunden. Nach einfacher Verifizierung mit dem Smartphone kann sich jeder Konsument zukünftig sicher sein, ein Original-Markenprodukt erstanden zu haben. Somit liefern IOV42 und TTRUST nicht nur Mehrwert für Produzenten, sondern auch neues Markenvertrauen für Konsumenten. Ziel ist es, langfristig gesehen die Fälschung aller hochqualitativen, teuren Produkte unmöglich zu machen.
Hochwertige, teure Produkte müssen endlich fälschungssicher werden
“Hochwertige, teure Produkte müssen endlich fälschungssicher werden. Das sind Premium Brands ihren Kunden einfach schuldig”, fordert TTRUST -CEO Martin Zimmerl. “Gerade mit dem boomenden Online-Handel aufgrund der Pandemie ist Produktsicherheit wichtiger denn je. Wir arbeiten mit Hochdruck daran, unsere Plattform in Kürze gemeinsam mit der IOV42 Technologie auf den Markt zu bringen. Für uns erfüllt die Lösung von iov42 alle Eigenschaften einer next-generation Blockchain-Engine. IOV42 bietet Flexibilität, Sicherheit, hohe Performance und einfache Integration.”
Together, the companies deliver traceable, unique and tamper-proof identities of high value goods, starting with fine wines
TYG has signed on with IOV42 to provide the underlying technological infrastructure for TYG’s product authenticity solution. iov42 is excited to partner with TYG to provide cutting-edge digital authentication solutions for TYG’s consumer trust platform, focusing first on fine wine authentication.
“We are extremely pleased to be working with Trust Your Goods,” says Dominic von Trotha Taylor, CEO at iov42. “Counterfeit wines are actually a multi-billion-dollar problem. This results from a breakdown in trust across the supply chain. So, we are looking forward to supporting TYG to bring trust back into the world’s wine industry.”
“High-quality products must finally become counterfeit-proof. This is something that premium brands owe their customers,” claims TYG CEO Martin Zimmerl. “Particularly with the boom in online trade due to the pandemic, product security has never been more important. For us, iov42’s solution fulfills all characteristics of a next generation blockchain platform, providing flexibility, security, high performance and easy integration.”
Building on iov42’s platform, Trust Your Goods provides digital certificates of authenticity for high value products, such as fine wines. TYG equips products with counterfeit-proof NFC/RFID tags, whose digital equivalents are then securely stored on iov42’s next generation blockchain platform.
Easy and secure for the consumer
TYG’s solution secures fine wines for the consumer in three ways: 1) physically, through the NFC/RFID tag on the bottle; 2) digitally, by storing the digital equivalent on iov42’s platform; and 3) through a secure mobile app that empowers consumers to easily verify the authenticity of a product. Not only will producers secure their image, brand, and revenue, but they will also protect their customers’ investment, enjoyment, and health. Providing several layers of protection, TYG offers an easy, counterfeit-proof solution for product suppliers and consumers to identify originals.
About iov42: iov42 has developed a trust-building identity platform with pioneering technology inspired by the fundamental principles of distributed ledger technology. The iov42 platform provides a suite of smart features that can be easily modified and combined to create bespoke technical solutions for organisations.
Together, the companies deliver traceable, unique and tamper-proof identities of high value goods, starting with fine wines
TYG has signed on with IOV42 to provide the underlying technological infrastructure for TYG’s product authenticity solution. iov42 is excited to partner with TYG to provide cutting-edge digital authentication solutions for TYG’s consumer trust platform, focusing first on fine wine authentication.
“We are extremely pleased to be working with Trust Your Goods,” says Dominic von Trotha Taylor, CEO at iov42. “Counterfeit wines are actually a multi-billion-dollar problem. This results from a breakdown in trust across the supply chain. So, we are looking forward to supporting TYG to bring trust back into the world’s wine industry.”
“High-quality products must finally become counterfeit-proof. This is something that premium brands owe their customers,” claims TYG CEO Martin Zimmerl. “Particularly with the boom in online trade due to the pandemic, product security has never been more important. For us, iov42’s solution fulfills all characteristics of a next generation blockchain platform, providing flexibility, security, high performance and easy integration.”
Building on iov42’s platform, Trust Your Goods provides digital certificates of authenticity for high value products, such as fine wines. TYG equips products with counterfeit-proof NFC/RFID tags, whose digital equivalents are then securely stored on iov42’s next generation blockchain platform.
Easy and secure for the consumer
TYG’s solution secures fine wines for the consumer in three ways: 1) physically, through the NFC/RFID tag on the bottle; 2) digitally, by storing the digital equivalent on iov42’s platform; and 3) through a secure mobile app that empowers consumers to easily verify the authenticity of a product. Not only will producers secure their image, brand, and revenue, but they will also protect their customers’ investment, enjoyment, and health. Providing several layers of protection, TYG offers an easy, counterfeit-proof solution for product suppliers and consumers to identify originals.
About iov42: iov42 has developed a trust-building identity platform with pioneering technology inspired by the fundamental principles of distributed ledger technology. The iov42 platform provides a suite of smart features that can be easily modified and combined to create bespoke technical solutions for organisations.
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