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Together, the two companies provide traceable, unique and forgery-proof labelling of high-quality products
iov42 provides the high-speed blockchain infrastructure that TTRUST needs as a secure, tamper-proof basis for the Consumer Trust Platform. Building on iov42's technology, TTRUST offers digital certificates of authenticity for high-quality products such as fine wines. These products are equipped by TTRUST with forgery-proof NFC/RFID tags, whose digital equivalents ("digital twins") are then securely stored on the iov42 blockchain platform.
"We are delighted to be working with Trust Your Goods," says Dominic von Trotha Taylor"Counterfeit wines are indeed a multi-billion dollar problem. Trust in the supply chain, especially in online retail, is not particularly high. Especially in eCommerce, counterfeiters have an easy time of it. We are therefore very happy to support TTRUST in securing or restoring trust in the fine wine industry worldwide."
Safe and simple for the consumer
The data required for the Customers extremely simple TTRUST's solution secures products in three ways: 1) physically, through the NFC/RFID tag on the bottle; 2) digitally, by storing the digital equivalent on iov42's platform; and 3) through a secure mobile app that allows consumers to easily verify the authenticity of a product.
Manufacturers not only safeguard their image, their brand and their sales, but also protect their customers' investments, enjoyment and health. After simple verification with a smartphone, every consumer can be sure in future that they have purchased an original branded product. IOV42 and TTRUST therefore not only provide added value for producers, but also new brand trust for consumers. The aim is to make counterfeiting of all high-quality, expensive products impossible in the long term.
High-quality, expensive products must finally become counterfeit-proof
"High-quality, expensive products must finally become counterfeit-proof. Premium brands simply owe this to their customers," demands TTRUST CEO Martin Zimmerl. "Especially with online retail booming due to the pandemic, product security is more important than ever. We are working flat out to bring our platform to market soon together with IOV42 technology. For us, the iov42 solution fulfils all the characteristics of a next-generation blockchain engine. IOV42 offers flexibility, security, high performance and easy integration."
Together, the companies deliver traceable, unique and tamper-proof identities of high value goods, starting with fine wines
TYG has signed on with IOV42 to provide the underlying technological infrastructure for TYG's product authenticity solution. iov42 is excited to partner with TYG to provide cutting-edge digital authentication solutions for TYG's consumer trust platform, focusing first on fine wine authentication.
"We are extremely pleased to be working with Trust Your Goods," says Dominic von Trotha TaylorCEO at iov42. "Counterfeit wines are actually a multi-billion-dollar problem. This results from a breakdown in trust across the supply chain. So, we are looking forward to supporting TYG to bring trust back into the world's wine industry."
"High-quality products must finally become counterfeit-proof. This is something that premium brands owe their customers," claims TYG CEO Martin Zimmerl. "Particularly with the boom in online trade due to the pandemic, product security has never been more important. For us, iov42's solution fulfils all characteristics of a next generation blockchain platform, providing flexibility, security, high performance and easy integration."
Building on iov42's platform, Trust Your Goods provides digital certificates of authenticity for high value products, such as fine wines. TYG equips products with counterfeit-proof NFC/RFID tags, whose digital equivalents are then securely stored on iov42's next generation blockchain platform.
Easy and secure for the consumer
TYG's solution secures fine wines for the consumer in three ways: 1) physically, through the NFC/RFID tag on the bottle; 2) digitally, by storing the digital equivalent on iov42's platform; and 3) through a secure mobile app that empowers consumers to easily verify the authenticity of a product. Not only will producers secure their image, brand, and revenue, but they will also protect their customers' investment, enjoyment, and health. Providing several layers of protection, TYG offers an easy, counterfeit-proof solution for product suppliers and consumers to identify originals.
About iov42: iov42 has developed a trust-building identity platform with pioneering technology inspired by the fundamental principles of distributed ledger technology. The iov42 platform provides a suite of smart features that can be easily modified and combined to create bespoke technical solutions for organisations.
Together, the companies deliver traceable, unique and tamper-proof identities of high value goods, starting with fine wines
TYG has signed on with IOV42 to provide the underlying technological infrastructure for TYG's product authenticity solution. iov42 is excited to partner with TYG to provide cutting-edge digital authentication solutions for TYG's consumer trust platform, focusing first on fine wine authentication.
"We are extremely pleased to be working with Trust Your Goods," says Dominic von Trotha TaylorCEO at iov42. "Counterfeit wines are actually a multi-billion-dollar problem. This results from a breakdown in trust across the supply chain. So, we are looking forward to supporting TYG to bring trust back into the world's wine industry."
"High-quality products must finally become counterfeit-proof. This is something that premium brands owe their customers," claims TYG CEO Martin Zimmerl. "Particularly with the boom in online trade due to the pandemic, product security has never been more important. For us, iov42's solution fulfils all characteristics of a next generation blockchain platform, providing flexibility, security, high performance and easy integration."
Building on iov42's platform, Trust Your Goods provides digital certificates of authenticity for high value products, such as fine wines. TYG equips products with counterfeit-proof NFC/RFID tags, whose digital equivalents are then securely stored on iov42's next generation blockchain platform.
Easy and secure for the consumer
TYG's solution secures fine wines for the consumer in three ways: 1) physically, through the NFC/RFID tag on the bottle; 2) digitally, by storing the digital equivalent on iov42's platform; and 3) through a secure mobile app that empowers consumers to easily verify the authenticity of a product. Not only will producers secure their image, brand, and revenue, but they will also protect their customers' investment, enjoyment, and health. Providing several layers of protection, TYG offers an easy, counterfeit-proof solution for product suppliers and consumers to identify originals.
About iov42: iov42 has developed a trust-building identity platform with pioneering technology inspired by the fundamental principles of distributed ledger technology. The iov42 platform provides a suite of smart features that can be easily modified and combined to create bespoke technical solutions for organisations.
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